As Seen on Dragons Den UK with their record breaking pitch, Kate and Louise had spent years disappointed by orange tans and didn't like the smell of most fake tans. So they decided to make their own tanner and attempt to solve their issues with tanning.
First and foremost, the Skinny Tan colour had to be indistinguishable from a real tan. And, as Louise was not good at applying tan, Skinny Tan had to be fool-proof and streak-free, without so much as a hint of orange.
But that's not all...
Having just had children, Louise was very conscious of the number of harsh chemicals she felt were used in everyday life. She wanted the 'Skinny' in Skinny Tan to be represented by a skin kind 'skinny' ingredients list with, as far as possible, more naturally derived ingredients, with some Skinny Tan products being made from as much as 99% naturally derived ingredients.
There was no question that Skinny Tan would have to be paraben-free, sulphate-free, not tested on animals and suitable for vegans.
And it's the passion to make a tanner for themselves that really lead to its success. It makes sense. Because when they made their dream-tanner it turned out to be a tanner that thousands of other women had been dreaming of too.