Over the last 5 years the Group has developed, both organically and through acquisition, a growing portfolio of brands that are owned and managed by the Group.
The acquisition of Brand Architekts in June 2016 significantly accelerated this strategy and brought both additional critical mass and accretive margins. Emphasis has been on developing the brand portfolio and this strategy has not only delivered superior financial returns but has allowed the Group to take greater control in driving sales and demand for its products.
A key focus within the business is to develop innovative new products to attract both retailers and consumers. The Owned Brands business makes use of consumer trends studies and competitor bench-marking to generate ideas for new products such as Super Facialist for Men and for re-launches in the Dirty Works, MR, Kind Natured, The Real Shaving Company, Argan+ and Dr Salts brands.
Brand Architekts has 10 of its brand websites with full e-commerce functionality. This is an increasing source of revenue for the Group and the business has also strengthened its direct to consumer efforts via establishing certain of its brands on e-tailer websites.
The focus also continues to be on developing sales in new international markets and building relationships with appropriate distribution and retail partners for the Group’s brand portfolio.