29th Sep 2021

Brand Architekts proudly presents The Unexpekted Store

Brand Architekts has embarked on a new retail partnership with THG Ingenuity in order to create a unique e-commerce beauty proposition - The Unexpekted Store, which has officially launched on 29th September 2021.

Born from a shift in consumer shopping habits following the pandemic, The Unexpekted Store is a retail destination that exceeds the expectations of everyday beauty, by placing the consumer’s true wants and needs at the forefront of the proposition. There was an obvious gap in the market for a beauty marketplace that could give a voice to the everyday & mainstream consumer, often a consumer that is overlooked and ignored.

Spanning Skincare, Wellness, Haircare, Bath & Bodycare, Beauty Gift, and Accessories, every brand and product included on the site is created and developed by a team of in-house beauty experts to combine efficacious formulations with affordable price tags, that give customers a memorable shopping experience, without compromise. The Unexpekted Store will bridge the gap between brands and consumers, through a community driven platform that fuels positivity, inclusivity and the conversations around it. It aims to enrich customers lives, making today and everyday easier, by providing a level of experience that goes beyond their expectations.

Saif Pathan, Head of Digital, Brand Architekts:

“Reflecting the change in consumer behaviour, the creation of a new integrated marketplace has been our number one priority. Since January 2021 we have been working with THG Ingenuity to create a new marketplace called theunexpektedstore.com. We are taking advantage of THG Ingenuity’s world leading ecommerce platform – including trading and marketing services – and its sophisticated logistics and warehouse facilities to do this.”

Joanna Hutton, Commercial Director, Brand Architekts:

“The Unexpekted Store will not only sell all our brands and products, but we are very excited about creating a community, whereby our mission is to break the mould of everyday beauty. This will then enable us to get closer to our customer and to better understand how we evolve our brands and business to better suit their needs. Over time we will also invite “guest” brands on to our marketplace that further underpin our philosophy of “exceeding the expectations of everyday beauty.”

The new online retailer will house the full Brand Architekts portfolio of brands (200+ products) including the award-winning Super Facialist in Skincare, Kind Natured, Happy Naturals & Root Perfect in Haircare, The Solution & Dirty Works in Bodycare, SenSpa, Argan+, Dr Salts+ in Washing & Bathing, Fish, Mr Jamie Stevens & Real Shaving Company in Mens and Beautopia & Gift sets in Accessories.

Discover The Unexpekted Store now.