21st Mar 2023

Encouraging First Half Results

The first six months of the financial year were focussed on successfully merging InnovaDerma and Brand Architekts and delivering the strategic and financial benefits of an enlarged group.


The initial stages of the integration are now complete and all the core functions are based in the UK. We have a simplified organisational structure and are on track to realise planned operating costs synergies.

The combined business has a refined strategy focussed on driving our solution-led brands that can command higher retail prices, engender strong consumer loyalty and deliver stronger margins. ​

Some of the results YTD include:

  • Brand Architekts interim results for the 6-month period ended 31 December 2022 show revenues for the period of £10.6m, an increase of 45% on the prior year (£7.4m) as a result of the acquisition of InnovaDerma Plc at the end of May 2022.
  • The Gross Profit Margin has improved to 38.9%, reflecting the margin accretive impact of the InnovaDerma brand portfolio.
  • Skinny Tan launched into Sainsbury in September and additional listings were launched in Boots in January, Superdrug in March and the brand launched, as the only self-tanning brand, into Waitrose in March.
  • We launched Super Facialist Clear Skin, a completely new range targeting problematic teenage skin care needs. We achieved proof of concept on Amazon first (start September 2022) and now have Boots confirmed for June 2023.
  • The International markets delivered 35% growth vs the prior year driven by post Covid rebound in volumes from General Merchandise stores across North America and Europe.
  • Dirty Works has been the main brand growing internationally and just had new distribution gains confirmed in Ecuador, Guatemala and 200+ Watsons stores in Thailand and Vietnam.

The remaining months of this financial year will see further omnichannel growth and profitability enhancement initiatives around our key Invest brands (Skinny Tan & Super Facialist) and Nurture brands (Dirty Works & The Solution).

We are investing more in brand awareness and customer acquisition programmes for Skinny Tan and Super Facialist, to capitalise on their extended omnichannel distribution footprints.

Quentin Higham, CEO, comments:

Despite a very challenging trading climate we are starting to see the results of all the hard work from the team and we remain focused on delivering our strategy and returning the group to profitability".



Dirty works bubbles