Stakeholders Outcomes
Customers and consumers
Brand Architekts’ success has been built on numerous long-standing customer relationships in the UK. As the business develops its omnichannel strategy, it is important we maintain these relationships while also developing others. In particular, we must focus on listening to our consumers, facilitated by our new marketplace, to ensure our brands and products meet their needs
Employees
Brand Architekts’ history as a small owner-managed brands business has fostered close collaboration, respect and entrepreneurism among all our employees. As our business grows, it is imperative we maintain this culture, while embedding effective governance structures and training for a £50m revenue size business.
Suppliers
One of the Group’s key strengths is in the strong supplier base for its products, both in the UK and Far East, developed over a number of years. This network facilitates not only the product development programmes of our brands but also the on-time delivery of quality products to our customers and consumers.
Shareholders
The engagement with shareholders is a core responsibility for the Board and essential in the delivery of the Project 50 strategy and future investment in the strategic pillars of the business.
Communities
The Group recognises the importance of social responsibility in its business, mindful of the increasing relevance of the environmental impacts from our products to all our stakeholders and the communities we live in. The management of this aspect will be crucial to the long-term success of the business.