Making beauty sustainable
Acting sustainably is a duty that comes naturally to Brand Architekts.
Through our own products we are active proponents of the ‘kind economy’, and we know first-hand the importance of treading lightly, and respecting pure and natural resources.
But to be meaningful, this ethos must translate into action, and in 2020 we launched a new Sustainability Blueprint Code of Conduct.
recyclable packaging by 2024
The code seeks to audit every aspect of our packaging, products and production, and deliver measurable reductions in our environmental impact. For example:
Our people, culture and values
We believe that any business thrives on the diversity of its people and, very simply, we seek to mirror the society around us.
We therefore recruit and promote talent equally wherever it may come from, and regardless of gender, age, orientation, ethnicity or disability.
This is not only the right thing to do; it enriches the way we think and act, and helps us never to lose sight of the customers we serve. The sale of our manufacturing business in FY20 reduced our headcount considerably. However, our inherent culture remains unchanged: we are entrepreneurial, forward-looking and operate a flat structure that encourages everyone to feel they can make a difference.
As we enter FY21 and beyond, we will recruit to enhance our strategic thinking capabilities. With no manufacturing distractions, the business is now free to focus solely on taking its brands to the next level.