Making beauty sustainable

Acting sustainably is a duty that comes naturally to Brand Architekts.

Through our own products we are active proponents of the ‘kind economy’, and we know first-hand the importance of treading lightly, and respecting pure and natural resources.

But to be meaningful, this ethos must translate into action, and in 2020 we launched a new Sustainability Blueprint Code of Conduct.

Our Ambition


recyclable packaging by 2024

The code seeks to audit every aspect of our packaging, products and production, and deliver measurable reductions in our environmental impact. For example:

by Christmas 2021 there will be no plastic trays or acetate windows in our gift packaging
we have set stretching packaging targets to increase Forestry Stewardship Council (FSC) approved board for all cartoned products
we seek to use more recycled materials, and make all our packaging 100% recyclable by 2024
we aim to reduce packaging weight and will investigate friendlier inks and finishes
we will minimise our use of finite raw materials
we will not source ingredients where there is recognised evidence that it is harmful to natural habitats or ecosystems
we will meet or exceed government and EU targets for packaging recyclability
Brand architekts jobs 2x
we will meet or exceed government and EU targets for packaging recyclability
our use of power, water and alternatives to travel will be optimised
we have targeted becoming a carbon-neutral company

Our people, culture and values

We believe that any business thrives on the diversity of its people and, very simply, we seek to mirror the society around us.

We therefore recruit and promote talent equally wherever it may come from, and regardless of gender, age, orientation, ethnicity or disability.

This is not only the right thing to do; it enriches the way we think and act, and helps us never to lose sight of the customers we serve. The sale of our manufacturing business in FY20 reduced our headcount considerably. However, our inherent culture remains unchanged: we are entrepreneurial, forward-looking and operate a flat structure that encourages everyone to feel they can make a difference.

As we enter FY21 and beyond, we will recruit to enhance our strategic thinking capabilities. With no manufacturing distractions, the business is now free to focus solely on taking its brands to the next level.

Brand architekts senspa 2x