Despite the bruising year that every business in our sector has suffered under lockdown, Brand Architekts enters FY21 and beyond with real optimism. Indeed, we are even quantifying our positivity through our Project 50 goal.
The business now enjoys the undistracted focus of being a pure-play brands enterprise. It is led by a fresh management team with a wealth of sector experience. A strong balance sheet from our manufacturing disposal also provides the resources we need for strategic acquisitions and investment.
These assets, coupled with an already-strong portfolio, have led us to set a transformational target: to grow the Company from a £16m business now into a £50m business within the next five years.
To achieve this, Project 50 demands, and is receiving, new thinking, investment and focus across four key pillars.
Being A Responsible Business
Acting responsibly is not only the right thing to do; it makes our business a better partner for our retail customers, and a choice that our end-consumers feel good to make. We’re proud that our brands have grown largely through word of mouth, from consumers who are rightly selective about what they buy, and from whom.
We also want to be an employer of choice for great people, wherever they come from and regardless of gender, orientation, age, ethnicity and disability.
Our immediate priorities
- to embed our Sustainability Blueprint, launched in September 2020, across the business
- draw the roadmap that will take us to the destination of being carbon-neutral
- assess where we can make a meaningful difference by supporting community and charitable activities