Brand Architekts launches first ever ATL campaign
Brand Architekts is delighted to announce that Super Facialist – our drive skincare brand, has kick-started its first ever above the line campaign with a TV debut. The first of two TV adverts aired on Channel 4 in the Gogglebox ad break at 9.10pm, Friday 7 May 2021.
The campaign takes a breath-taking approach to targeting everyday women by truly representing them and the everyday situations they face.
Leading with the strapline ‘Your Every Day Super Facialist’ – supported by the brand’s new hashtag #YourEveryDaySuperFacialist, the campaign positions Super Facialist as an every day skincare brand that fits neatly into women’s lives.
In addition to the TV and video-on-demand advertising, which has been launched exclusively with Channel 4 as part of their Greenhouse Fund, the campaign will also be communicated and advertised via various digital channels, including digital display (via Teads), YouTube, Paid Social, PPC and a dedicated influencer campaign.
Speaking on the decision to appoint the agencies to execute the campaign following a competitive pitch process, Steph Clifford, Senior Brand Manager at Brand Architekts, said:
“We were blown away by the creativity that we saw from Squad and Love Sugar Science during the pitch last year. The campaign that we’ve produced together positions Super Facialist completely differently from the traditional skincare competitor set and will accelerate our growth in the UK and internationally.”Steph Clifford | Senior Brand Manager
Both adverts will be aired on TV screens throughout the duration of May & June and can now be watched at any time via the Super Facialist YouTube channel.