10th Oct 2023

Boots Launches Fish's New Sea Salt Spray

The latest addition to the Fish Soho hair care range is a Sea Salt Texturising spray. It has just launched in Boots.

The sea salt texturising formula helps to add body, definition and hold for a tousled style. It moisturises the hair, leaves no crunch and delivers a frizz free look.

The Salt Spray contains high performing ingredients:

  • Sea Salt and Magnesium Sulfate – helps to add flexible texture.
  • Pro vitamin B5 – moisturises the hair, adds shine and gives a healthier looking hair.
  • Sea Fennel Extract – rich in peptides, minerals, Vitamins A, C & E.

The Sea Salt spray has joined the rest of the Fish family on the recently implemented permanent Boots tray.

The new tray has really elevated the brand experience in store and has seen great sales performance improvements. It has an unusual design maximising stock holding and the products are merchandised at an angle so the branding and product names are visible.

The eagle eyed reader might notice some new exciting packaging design features... We'll share more about that soon when the whole range will have a rejuvenated look and feel.

In addition to Boots UK, Boots Ireland, Fish can can be found on/in Amazon, Waitrose & the unexpektedstore.com

Fish Boots Tray October 2023