29th Feb 2024

New Packaging Design for Fish Soho

Fish Soho, our quirky yet very professional male hair styling brand, is now sporting a brand new look.


Born in 1987, Fish Soho is a professional-grade, high-performance hair care and styling range straight out of Soho, London. It got its name from the hair salon Fish Soho that was located where a fishmonger used to trade.

The brand has three main collections. Original, which has products to suit every hair type and style; Super Hold, which offers tough performing products which won’t let you (or your style!) down; and Volume - a top styling range developed with fine hair in-mind.

The look and feel of the brand has been modernised but still carries the important design cues from the original brand.


The Range

Original Texturising Cream

The Shape Texturising Cream offers a innovative gel-wax fusion. Combining the best features of both gels and waxes, the cream provides the ultimate balance between control and versatility.

Original Sculpting Clay

The Sculpting Clay provides a reliable hold that keeps the hairstyle in place throughout the day. It allows creating a variety of looks, from sleek and polished to textured and tousled appearances.

Original Pliable Hair Fibre

The Pliable Hair Fibre provides unmatched control and flexibility, providing the power to shape and mold the hair effortlessly. Say goodbye to flat and lifeless hairstyles.

Original Easy Wash Out Wax

The Easy Wash Out Wax provides a reliable hold that keeps the hairstyle in place throughout the day, allowing the freedom to experiment with different hairstyles without the hassle.

Original Defining Hair Wax

The Defining Wax provides a reliable hold that keeps the hairstyle in place throughout the day. It allows creating a variety of looks, from sleek and polished styles to textured and tousled appearances.

(New!) Original Sea Salt Spray

The recently launched Sea Salt Spray is perfect for messy surf styles. It gradually layers up to achieve the desired style, from subtle definition to full on matt surf texture.

Original Styling Gel

This innovative Styling Gel offers a flexible hold allowing a wide range of hairstyles. From tousled and textured to slick and polished, the Flexible Gel adapts to your desired look.

Volume Texturising Cream

The Texturising Cream offers a innovative gel-wax fusion. Combining the best features of both gels and waxes, the cream provides the ultimate balance between control and versatility.

Volume Root Boost Powder

The Root Boost Styling Powder helps achieving voluminous and lifted hair. It adds incredible volume and lifts the roots, creating a solid foundation for gravity-defying hairstyles.

Superhold Controlling Wax

The Superhold Controlling Wax keeps your hair controlled and defined and delivers a neat and superior finish to the hair.

Fish Soho is available on/in Amazon, Boots UK, Waitrose and etailers.

New fish soho easy wash out wax